Lutris

• Lutris was very early in its pursuit of separation of concerns, allowing for more efficient construction of user interfaces, de-coupled from backend business logic.
• In my role as Art Director, I trained designers with a depth of experience in print design how to adapt their approach for the web.
• I built bridges between the design and engineering departments, by establishing collaboration processes, and innovating our approach to UI implementation.
• A highlight from my time at this agency was for an athletic shoe client called customatix.com. Designers formerly with Nike and Adidas had a vision for a mass-customization product that would allow customers to design their own shoes, to be shipped within two weeks of placing an order. Our shoe designer pre-dated Nike iD by nearly a year, and offered far more flexibility in terms of design choices offered to the user.