Yahoo

Yahoo Marketing

  • For Yahoo corporate marketing, through interaction design, prototyping, user research, and web development, I conducted many A/B experiments to increase conversion of marketing emails and interstitial landing pages.
  • Introducing Yahoo users to new products and features was a perennial challenge that often involved a tension between allowing the user to continue with their original task, and introducing them to something new. Our experiments with new user onboarding and feature marketing established patterns still followed today throughout the web industry.

Work

Amazon • Product Design • 2018 - 2020
Alexa Mobile
The Alexa mobile app is central to the Alexa ecosystem. Using the app to set up an Echo device is the first direct experience most people have with Alexa in their own home.
Amazon • Product Design • 2017
Amazon Spaces
Amazon Spaces was an internal startup to create an innovative way to sublet excess parking in multi-unit apartment complexes.
Amazon • Product Design • 2016
AWS Glue
AWS Glue is a fully managed extract, transform, and load (ETL) service that makes it easy for customers to prepare and load their data for analytics.
Amazon • Product Design • 2016
AWS Athena
Amazon Athena is an interactive query service that makes it easy to analyze data in AmazonS3 using standard SQL.
Amazon • Product Design • 2016
Amazon EMR Notebooks
Amazon EMR Notebooks is a service used to create Jupyter notebooks that you can use with Amazon EMR clusters to remotely run queries and code.
Cisco • Product Design • 2014
Cisco Licensing
Cisco's hardware licensing operation had become a patchwork of incompatible systems. I built a team and a set of processes to consolidate these systems and remove a major source of negative feedback for Cisco's products.
Cloudforest Design • Co-Owner, Principal Designer • 2010 - 2015
Sunrun
The Solar Design Tool was designed to make it possible to quickly and accurately design solar power systems without requiring a site visit.
Cloudforest Design • Co-Owner, Principal Designer • 2010 - 2015
Workspot
Workspot provides enterprises with services to allow employees to bring their tablets to work and access all of their work apps and productivity tools quickly and easily, without giving up control of their personal device.
Cloudforest Design • Co-Owner, Principal Designer • 2010 - 2015
CollabNet Cloudforge
Cloudforest worked with CollabNet to examine the CloudForge project, a cloud-based service for managing projects, and offer recommendations for improvements based on user experience best practices.
Cloudforest Design • Co-Owner, Principal Designer • 2010 - 2015
Various Clients
Cloudforest Design created user-centered applications, websites, and cross-platform digital strategies that are easy to use, engaging and fun. As co-owner and principal designer with Cloudforest, I completed design projects for well over a dozen clients, several of whom were frequent repeat customers. I also managed a team of over a dozen designers and researchers who assisted with our projects.
Cisco • Art Director, Interaction Design • 2008 - 2009
Cisco User Experience Standards
The goal was to create a single design language that would be used across all of Cisco's products, from the tiniest scale of IoT products to the largest scale of immersive telepresence.
Google • Design Technologist • 2007
Google Maps
I created multiple prototypes for usability testing of hover/click interaction of Google Maps information bubbles.
Yahoo • Web Developer/Designer • 2005 - 2008
Yahoo Marketing
Introducing Yahoo users to new products and features was a perennial challenge that often involved a tension between allowing the user to continue with their original task, and introducing them to something new. Our experiments with new user onboarding and feature marketing established patterns still followed today throughout the web industry.
Lutris • Art Director, Web Developer • 1999 - 2000
Lutris
In my role as Art Director, I trained designers with a depth of experience in print design how to adapt their approach for the web. I built bridges between the design and engineering departments, by establishing collaboration processes, and innovating our approach to UI implementation.
Freelance • Web Designer/Developer • 1998 - 2007
Various Clients
I worked with a variety of clients as a web developer/designer. Tasks frequently included information architecture and interaction design, in addition to development.
Ⓒ Intuitive